A fully digital, French, health insurance brand, the rebrand for alan was very colourful with lots of fun, furry effects that needed creating in both digital and print form, while losing not of their charm or quality. Working with lots of embeded effects used to create these beautiful graphics and characters, I worked closely with the design team to make sure the final assets supplied to the client would look good wherever they were used.
Probably the cutest project I’ve worked on, it was also one of the hardest, involving lots of testing to make sure alan’s fur looked just as furry, whatever his size.