One of the world’s leading booking platforms for beauty and wellness, Fresha needed a new brand that would prepare them for future growth. Working at DesignStudio, I worked on every aspect of artwork from the main logos to print tests. This included working with the design team to create a robust version of the complex gradient symbol that would print well on merchandise such as t-shirts.

The creation of a set of icons was undertaken with precision to be able to be used across many touch points and in motion.
The rebrand for Fresha launched in early 2024.

Full case study on the DesignStudio website.