Needing a fresh new look to stand out from the crowd, DesignStudio created a new visual identity which covered lots of touch points online as well as in print. I worked on all areas of the final assets, making sure everything was consistent and in the best shape for Hello Fresh to roll out across their many applications.

The delightful, sketchy, ‘brush’ effect created by the design needed to be applied to print assets in a way that didn’t lose the charm seen in digital, but without becoming too ‘high resolution. I worked on several print tests to test out the effect at various sizes to create the best result for each asset created.

Hello Fresh’s new look launched in late 2020.

Full case study on the DesignStudio website.